Burson-Marsteller Watch

Google Sidewiki threat or opportunity for PR and corporate reputation

by admin on Nov.20, 2009, under Burson-Marsteller in the Blogs

Although Sidewiki presented ”yet another channel for them [corporations] to manage”, Daniel Young, the digital director of Burson-Marsteller, said it could be a useful tool. ”If one person has a complaint and you respond to it then, …

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