Burson-Marsteller Watch

The aim was to “come up with imaginative, effective and successful solutions to counter this evil [of BDS],” forging strategies of “defense” and “offense.” Co-chaired by Mitchell Bard and Professor Gil Troy, director of the Jewish Virtual Library and McGill … the founder of the Insight Research Group, and Ido Aharoni of the Israeli Foreign Service, “pulled together a branding team for Israel” (including a partner from public relations heavyweight Burson-Marsteller). …

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