HP to launch local "Everybody On" campaign
AdNews
An HP spokesman confirmed that the campaigns are being overseen by agencies Convert, Arnold Furnace, PHD, We Are Social and Burson-Marsteller. AdNews understands the local campaigns will involve a competition in the search for a consumer ambassador, …

Social media – influence on business and driver of online advertising
just-food.com (subscription)
According to data from Burson-Marsteller, over 60% of Fortune Global 100 companies had at least one Facebook page as of March 2011. The average number of pages managed by the respective firms increased from 1.2 in 2010 to 4.2 a year later, during which …

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Shifts in Today's Digital Age Shape IMC Strategies
ACN Newswire (press release)
As Charlie Pownall, Lead Digital Strategist for Burson-Marsteller says, "Marketers must approach social media as a strategic investment in the long-term reputation of their brand, rather than as a short-term promotional fix. They must also ensure that …

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Intermark Group made Cannes Lion shortlist for PR campaign
The Birmingham News – al.com (blog)
Intermark said worldwide agencies including Ketchum Dallas, Burson-Marsteller London and Ogilvy and Mather New York also made the list. The Cannes Lions International Festival is the world's largest creative advertising festival with more than 28000 …

Australian brand messages fall short
Warc
A new study from Burson-Marsteller, the PR network, suggested that Australian firms suffer from a 74% "message gap", a larger disparity than the international average of 48%. The frequent reliance on jargon-filled, fact-light corporate communications …

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NEWS IN BRIEF: 22 June 2011
AdNews
The 11 agencies on the new panel are: Avviso, Burson-Marsteller, Crossman Communications, Fleishman-Hillard Australia Pty Ltd, Haystack Public Affairs, Horizon, Mango Communications Pty Limited, Morris Walker, Ogilvy Public Relations Worldwide, …

Tourism Australia's new PR panel
B&T Marketing & Media
Panel newcomers include Burson-Marsteller, Crossman Communications, Fleishman-Hillard Australia, Mango Communications, Morris Walker, PEPR and Porter Novelli Australia. Incumbents whose contracts were not renewed include The Reputation Group, …

Tourism Australia reveals domestic PR roster
MuMbrella
The agencies that made it on to the panel are Avviso, Burson-Marsteller, Crossman Communications, Fleishman-Hillard, Haystack Public Affairs, Horizon, Mango Communications, Morris Walker, Ogilvy Public Relations Worldwide, PEPR Publicity and Porter …

Study: Australian brands failing to communicate key messages
MuMbrella
A Burson-Marsteller study has found that there is a large gap between what Australian organisations want to communicate, and the messages are actually coming through in the media. The study also found that Australian firms are worse in this regard than …

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Australia corporate messages fall short
Warc
A new study from Burson-Marsteller, a PR specialist, suggests that Australian firms suffer from a 74% message gap – a larger disparity than the international average of 48%. For the report, the researchers tracked the coverage of six Australian …

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